The Brand Management Structure in Consumer Packaged Goods: A Research Monograph on its Current Status and Future Prospects
von:
Ranga Chimhundu
· Robert P. Hamlin
Taschenbuch
Details (
Deutschland
)
ISBN: 978-3-639-01416-7
ISBN-10: 3-639-01416-2
VDM Verlag
· 2008
