TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE: A CASE STUDY ON MCDONALD'S AND UNILEVER'S RESPONSES TO GREENPEACE

GREENPEACE

von Adrienne Cooper

Taschenbuch

ISBN-13: 978-3-8433-8443-8

ISBN-10: 3-8433-8443-6

LAP LAMBERT Academic Publishing · 2011