MCDONALD'S BRAND EXTENSION INTO MCCAFÉ: A SINGAPORE CASE STUDY

SINGAPORE

von: Rowena Tan Chu Jie · Olivia Lee Hup Kee · Shawn Ho Zhi-Wei

Taschenbuch

ISBN-13: 978-3-8433-7822-2

ISBN-10: 3-8433-7822-3

LAP LAMBERT Academic Publishing · 2010