Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore

Preferences

von: Lindy Han · Aaron Wee Benjamin Lum · Chen Shaochun

Taschenbuch

ISBN-13: 978-3-8433-7493-4

ISBN-10: 3-8433-7493-7

LAP LAMBERT Academic Publishing · 2010