Physicians' Adoption of Pharmaceutical E-Detailing: ROI and Metrics: How can E-detailing help Pharmaceutical Industry brands prosper in ways that traditional media can't?

von Fadi Alkhateeb Taschenbuch Details (Deutschland) ISBN: 978-3-8383-9997-3 ISBN-10: 3-8383-9997-8 LAP LAMBERT Academic Publishing · 2010