THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A Case of a Malaysian MNC

RELATIONSHIP

von: Jayaraman Munusamy · Puvaneswary Silvarajoo · Shankar Chelliah

Taschenbuch

ISBN: 978-3-8383-9696-5

ISBN-10: 3-8383-9696-0

LAP LAMBERT Academic Publishing · 2010