The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior (Applied Marketing Science / Angewandte Marketingforschung)

Angewandte

von Denise Steckstor

Taschenbuch

ISBN-13: 978-3-8349-3240-2

ISBN-10: 3-8349-3240-X

Gabler Verlag · 2011