Indian Rural Male Consumers and Their Preferences for Buying: Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories

Influential

von Harishchandra Singh Rathod

Taschenbuch

Details (Deutschland)

EAN=ISBN-13: 978-3-659-77426-3

ISBN-10: 3-659-77426-X

LAP LAMBERT Academic Publishing · 2015