Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting (Forschungs-/Entwicklungs-/Innovations-Management)

Innovations

von Sarah Praceus

Taschenbuch

ISBN-13: 978-3-658-05104-4

ISBN-10: 3-658-05104-3

Springer Gabler · 2014