Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector
von:
Dorozala Natalia · Antonia Kohlbrenner
Taschenbuch
Details (
Deutschland
)
ISBN: 978-3-639-07274-7
ISBN-10: 3-639-07274-X
VDM Verlag
· 2008
