Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Investigation

von Tobias Richter

Gebunden

Details (Deutschland)

ISBN-13: 978-3-631-60782-4

ISBN-10: 3-631-60782-2

Peter Lang GmbH, Internationaler Verlag der Wissenschaften · 2012