Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on ... (Schriften zur Unternehmensplanung, Band 79)

von Hadia H. Abdel Aziz Taschenbuch Details (Deutschland) ISBN: 978-3-631-57783-7 ISBN-10: 3-631-57783-4 Peter Lang GmbH, Internationaler Verlag der Wissenschaften · 2008