Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)

Proceedings

von Patricia Rossi

Gebunden

ISBN: 978-3-319-47330-7

ISBN-10: 3-319-47330-1

Springer · 2017
S. auch:
2018TaschenbuchMarketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)