Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

profitable

von: Simon Kelly · Paul Johnston · Stacey Danheiser

Gebunden

ISBN-13: 978-3-319-45625-6

ISBN-10: 3-319-45625-3

Palgrave Macmillan · 2017

Siehe auch:
2018TaschenbuchValue-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions